Ranking Intelligence Overview

In an effort to answer the question—is it worth switching to BiQ?—we’re going to explore BiQ’s Ranking Intelligence tool. 

What Is Ranking Intelligence? Ranking Intelligence is the industries’ only real-time Search Engine Result Page (SERP) intelligence tool, meaning you can find out exactly which keywords you rank for, including keywords you didn’t even know you ranked for, in a click of a button. Most other competitors do not refresh this data often, making it hard to see accurate SERP ranking changes day-to-day. 

Keep in mind all of your data viewpoints can be saved to a collection for later use, in addition to being downloadable in .csv and .pdf formats, saving you countless hours and dollars.

Getting started with Ranking Intelligence

The Ranking Intelligence tool provides you with access to two different reports that will help you improve SEO ranking, Top 100 and Position Zero. 

It is easy to begin using Ranking Intelligence:

  1. Select the Ranking Intelligence icon in the sidebar menu
  2. Create or select a profile that you would like to analyze with Ranking Intelligence
  3. Choose how many top keywords you would like to reveal, up to 1,000, and click submit
The default Rank Intelligence screen
With Rank Intelligence, you can choose to analyze an existing profile or create a new one

Analyzing the Top 100 Report

The Top 100 report reveals the top keywords a website is ranking for, as well as the page that is ranking for each revealed keyword. Other important data, such as Volume, Cost-Per-Click (CPC), Competition, and Position, are also conveniently available for each keyword.

Top 100 Keyword report from BiQ Ranking Intelligence Tool
The top 100 keyword report showing results for our old website content

report header

The Top 100 keyword report header displays high-level data relating to keywords revealed in the report. Your ranking distribution and general keyword data will help you gauge your content’s relevance in your niche at a glance. If you chose to reveal less than the total number of available keywords during the initial reporting, you can reveal additional keywords quickly by clicking “reveal ranking”. In addition, you can access the Position Zero report quickly by clicking “Reveal Position Zero”.

Top 100 Keywords report header
The top 100 keywords report panel measures overall statistics relating to the revealed keywords

report results table

The Top 100 keyword report results table details each of the keywords the website currently ranks for, including the ability to save individual keywords to a collection to view their details later. Other important data, such as Volume, Cost-Per-Click (CPC), Competition, and Position, are also conveniently available for each keyword.

Top 100 Keyword results table
Top 100 Keyword results table reveals a wealth of information regarding your SERP rankings

If you are looking for particular keywords or pages in the report results, you can try using the advanced Filter option and keyword search located above the table’s header. This feature is currently not working, but we will update this post to include the various filter options when the filter becomes available.

Analyzing the Position Zero Report

The Position Zero report lists which pages that show above the paid and organic search results for the related keyword. These pages are able to show above the number on search result as rich snippets, and the goal of rich snippets is to provide the best answer possible to a users’ search query.

Position Zero report in Ranking Intelligence
Position Zero report shows you which pages rank with rich snippets. These pages will show above the paid and organic search results for the related keyword

report header

The Position Zero report header reveals high-level information relating to position zero opportunities currently available on your website. The Ranking Distribution and Keyword Data indicators help you understand how much value your Position Zero keywords are providing your website.

Position Zero Header in BiQ's Ranking Intelligence tool
The Position Zero header shows high-level information relating to the position zero opportunities currently available on your website

report results table

The Position Zero results table expand on each Position Zero opportunity including: Volume, CPC, Competition, URL, Your Position, and the last updated date.

This will save you from looking up each keyword in Keyword Intelligence to confirm the data which is helpful due to the nature of the pricing model that BiQ uses.

Position Zero Results Table in BiQs Ranking Intelligence Tool
The Position Zero results table expand on each Position Zero opportunity including: Volume, CPC, Competition, URL, Your Position, and the last updated date

If you are looking for particular keywords or pages in the report results, you can try using the advanced Filter option and keyword search located above the table’s header. This feature is currently not working, but we will update this post to include the various filter options when the filter becomes available.

Unlocking the potential of your hidden rankings will take your online business to the next level, improve SEO ranking, and help you win the number one spot in SERPs. 

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